Shelfbucks Shares Use Cases for Apple’s iBeacon for Retailers
Bloomberg and GigaOm, think retailers should be interested in micro-location marketing with iBeacons. What are the use cases for iBeacons in retail stores? 1) Visibility into circular deals 2) Loyalty program deals 3) End of season markdowns 4) Open box return deals 5) Cross-selling of related products Visibility into Circular Deals Many retailers do weekly circulars that have…