This article addresses the basic challenges associated with developing a mobile channel for your business. Mobile is fast becoming a requisite for doing business at all and IT and marketing departments within enterprises of all sizes have seen a monumental shift in how their users (customers, employees, and partners) interact with them—and this shift has […]
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Shelfbucks Shares Use Cases for Apple’s iBeacon for Retailers
Bloomberg and GigaOm, think retailers should be interested in micro-location marketing with iBeacons. What are the use cases for iBeacons in retail stores? 1) Visibility into circular deals 2) Loyalty program deals 3) End of season markdowns 4) Open box return deals 5) Cross-selling of related products Visibility into Circular Deals Many retailers do weekly circulars that have […]
How iBeacon Will Work for Business
The Apple iOS 7 release in June also incorporated a hidden gem that not a lot of people knew much about called iBeacon. In fact, the specs themselves have yet to be completely fleshed out to the public even months after the launch. Apple has even announced that they have deployed iBeacon in 254 of […]
