WhatsApp is widely used for messaging and staying connected. With its increasing number of users, some third-party tools have been developed to enhance the chatting experience. These tools let you view WhatsApp’s private profile pictures. However, it’s important to be careful when using these tools as they may not be safe and could put your…
This article addresses the basic challenges associated with developing a mobile channel for your business. Mobile is fast becoming a requisite for doing business at all and IT and marketing departments within enterprises of all sizes have seen a monumental shift in how their users (customers, employees, and partners) interact with them—and this shift has…
Bloomberg and GigaOm, think retailers should be interested in micro-location marketing with iBeacons. What are the use cases for iBeacons in retail stores? 1) Visibility into circular deals 2) Loyalty program deals 3) End of season markdowns 4) Open box return deals 5) Cross-selling of related products Visibility into Circular Deals Many retailers do weekly circulars that have…
The Apple iOS 7 release in June also incorporated a hidden gem that not a lot of people knew much about called iBeacon. In fact, the specs themselves have yet to be completely fleshed out to the public even months after the launch. Apple has even announced that they have deployed iBeacon in 254 of…