This article addresses the basic challenges associated with developing a mobile channel for your business. Mobile is fast becoming a requisite for doing business at all and IT and marketing departments within enterprises of all sizes have seen a monumental shift in how their users (customers, employees, and partners) interact with them—and this shift has…
Bloomberg and GigaOm, think retailers should be interested in micro-location marketing with iBeacons. What are the use cases for iBeacons in retail stores? 1) Visibility into circular deals 2) Loyalty program deals 3) End of season markdowns 4) Open box return deals 5) Cross-selling of related products Visibility into Circular Deals Many retailers do weekly circulars that have…
Mobile phones and smartwatches are going to be the most important inventions in the world in the next ten years, according to a new study. This comes as no surprise to many people who have been using both of these gadgets for quite some time now. Many have witnessed firsthand the media’s attention on these…
industry leader BestFit Mobile Outlines True Potential of Apple’s iBeacon Technology for Retail Most retailers are overlooking the most significant business advantages – and the true potential – of Apple’s newest software feature, iBeacon, according to North America’s leading provider of iBeacon technology solutions, BestFit Mobile. iBeacon, Apple’s new iOS7 feature that allows mobile devices…
Sunday, March 13 @ 6 pm During SXSWi BestFit Mobile and Appcelerator invite you to this year’s best SXSW interactive kick-off party! Join us for music, drinks*, food, and mobile app demos. Our developers will be on-site building iPhone, Android, and iPad apps live for all to see. This year’s Apptastic Party will be at the…
Mobile development basics might seem a little confusing, but they can be easy to learn once you understand what they are and how they work. Basically, they are ways to add functionality to your application, from turning mobile to web to connecting multiple devices. There are lots of things that can be done with a…